Beauty as a compass

Organisation / Hub: Project Beauty

Contact Person: Marius Hogendoorn

Link: https://b-u-t.net

Contact Email: marius@b-u-t.net


Description

Project Beauty is an awareness initiative, based on a question approach. It is founded around 2011 in Utrecht, the Netherlands. At the core lies a survey that asks people how they perceive beauty. Currently, we are developing beauty based interventions for organizations.


Learnings

Over the years we conducted surveys in 8 countries and asked over 14.000 ppl how they experience this wonderful but often also complicated phenomenon. Our conclusion: beauty is a force to be reckoned with. Becoming more aware of what beauty means to us and how we deal with it can be a first step toward a more sustainable future. The way we look at beauty is a reflection of the state of our inner compass

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1 Comment

  1. Website Visitor

    This initiative really resonates with me!
    Beauty is incredibly important for me and I become physically ill when places and things are ugly, neglected, ill-designed or user-hostile. Whish too often is the case. Im very eager to learn more about your project and how beauty can act as out inner compass to sustainability.

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